The Irish Players Club is a collection of 5,555 unique leprechaun NFTs launched by YOKE in March of 2022. Each NFT acts as an access pass to exclusive events both online and offline, while fostering a community of passionate Notre Dame football fans. 75% of all proceeds went to the Notre Dame football team as part of the NIL initiative.
The key challenge was designing a purchasing flow that non-crypto users were comfortable using. To achieve that, the team and I designed a flow that best matched standard e-commerce shopping experiences.
I designed the landing page for the Irish Players Club where users can mint and learn more on the project’s benefits. A section to display clear milestones and rewards for purchasing multiple NFTs, a very robust FAQ, and social proof helped instill trust to potential customers.
Our marketing team did an excellent job reaching out and interviewing with reputable news outlets, which helped solidify trust and awareness.
The purchasing flow was designed and created using different solutions to help ease the pain points web2 natives may have with crypto.
First, we used Fortmatic to create custodial wallets that web2 users could use for their purchases. This eliminated the confusion of seed phrases and wallet signings in the purchase flow. User only needed to sign up to Fortmatic using their email or phone number, two very standard ways to sign up for services.
If users wanted to access their seed phrase and migrate their Fortmatic to a non-custodial wallet such as Metamask, they could do so on the Fortmatic website.
As with everything crypto, gas fees was something we knew web2 users would not be familiar with. So in the same way as we took care of any seed phrase handling with the user’s wallets, we decided to cover all gas fees for every transaction.
To accept payment, we integrated with Stripe’s checkout API to accept the user’s card in a standard format. Complete with a Cart Review step, the checkout flow matched the mental models of web2 users on their past e-commerce experiences.
In addition to the main minting flow, I designed a rarity dashboard that displayed all the minted NFTs from the Irish Players Club.
Complete with rankings, trait filters, and rarity percentages, this was a fun product to design and build for the NFT community.
As a result of the team's efforts, the Irish Players Club sold out and raised over $1 Million in generated revenue while onboarding hundreds of web2 users onto web3 technology. With hiding web3 technical jargon from the purchasing flow, we were able to create an experience that anyone could use.
Leading up the launch, I created several social media graphics that were posted on the Irish Players Club Instagram account.
